On Wednesday, I will be speaking at the PDMA (Product Development Management Association) Product Innovation Conference in Orlando. The topic of the talk will be managing risk in social product development and crowdsourcing.
As a lead-up to the talk, I wanted to get a sense as to who was doing what in the world of social product development and how much social was being used for the PM teams. We cooperated with the folks at the PDMA and below is what we found.
How Social is your Product Development?
You might wonder why I am speaking about this ‘four-letter word’ when Ideavibes is focused on working with brands and other organizations, convincing them that these tactics, driven by social media, have a place in their toolkit? The reason is that this seems to be one of the biggest objections we run into when pitching organizations that are trying to be more customer centric – more social – more in tune with the market.
Managing risk is important for any endeavour when you are engaging the ‘outside’, but I think the risks for listening to customers and being open about product roadmaps (for most industries) has more benefits than negatives.
More to come on this to come.
